FEMA’s Ready Campaign and the Ad Council joined with Sony Pictures on their upcoming film “Zombieland: Double Tap” to promote the critical message of emergency preparedness. A decade after the first film, “Zombieland,” the lead cast and original writers and director have reunited for “Zombieland: Double Tap.” As part of the sequel’s release, Sony Pictures developed a public service announcement with original film footage for the Ready Campaign. The PSA will air before the film in movie theaters across the country. The PSA and promotional posters feature Woody Harrelson, Jesse Eisenberg, Abigail Breslin, Emma Stone and other cast members describing what families should do now to prepare for disasters with the theme, “Zombies don’t plan ahead. You can. Make your emergency plan.” As part of the promotion, the @Ready Twitter and the Ready Facebook page will be using the PSA to encourage the public to get prepared for emergencies. The new PSA is an extension of FEMA's Ready campaign, which has helped to generate more than 100 million unique visitors to the campaign’s website, Ready.gov, since its launch in 2003. Through the Ad Council, to date, the Ready campaign has received more than $1.6 billion in donated media.