Good point. It would be very nice if all posts had the same font, so you're not zooming in or out depending on who posted.
It's not dying, the numbers are going UP every year. And $35 is not a ton of money. You make it sound like it's $3,500. If people can afford a $1,000 smartphone or the $100 a month bill for it or $4-$5 Starbucks coffees they can afford a ham radio license. The same people complaining have no problem shelling out money every week for stupid lottery games that they will never win.