The Cycle25 Hub (not Club) ZOOMcast was recently visited by Frank Howell, K4FMH, who was kind enough to share his talk "Does price buy performance or satisfaction in an HF transceiver?" The recording can be found at the Cycle25 YouTube channel at: Does Price Buy Performance or Satisfaction in an HF Transceiver? When hams think about buying an HF transceiver, the three principal aspect they tend to consider include the price point, how well it performs, and how other hams who already own a rig think about it. The sources of this information tend to be advertising in amateur magazines, websites, hamfests, and clubs. Hams tend to juggle how performance ratings compare among rigs, how much the rig costs at retail and whether the overall impression by other hams at large is good or bad. But it is a significant challenge to assemble detailed data for rig candidates. I use the HF rigs bench tested by Rob Sherwood and attach the manufacturer’s suggested retail price at the time of release to the market, a composite of all of Sherwood’s tests, and the average eHam rating at the rig level. I use graphics and other statistical methods to examine trends over the 50-year span of the rigs in their price in 2019 dollars, their receive performance and the consumer satisfaction from eHam ratings. I also examine the performance-to-price ratio as a measure of relative value of each rig. Quadrant analysis is used with the rig level data to ascertain high performance, high satisfaction, high value rigs at specific price levels. Finally, major manufacturer brands are compared to other manufacturers in terms of these factors with surprising results relative to conventional wisdom. This study is appearing as a two-part article series in the ARRL National Contesting Journal. Author Bio: Frank M. Howell K4FMH is Professor Emeritus at Mississippi State University. He is a General Class license-holder, Life Member of the ARRL, and serves as Assistant Director of the ARRL Delta Division. Frank blogs at k4fmh.com, syndicated via AmateurRadio.com, and is a Presenter on the ICQ Podcast. He is good on QRZed and lives in Ridgeland, MS. About the Cycle25 Hub: Building on the central idea of a presentation by Like minded Hams from Ontario, Alberta and California meet weekly to discuss topics of interest and share information. The group has grown to include members from the UK, Bermuda and several States & Provinces. They record content and post it on their YouTube channel which can be found by searching "Cycle25 VA3XXV" on YouTube - Be sure to subscribe and set the "alerts" bell for future content.