But the point of this post is to introduce and bring people into AR, not introduce operators to SM. The way to get things to the young people quickly and efficiently is through SM. Y'all can not like it all you want, won't make a difference to those that utilize it. If an organization is looking to engage younger people though, SM cannot be overlooked. g
This article seems to cover most issues on the topic rather well. https://www.bbc.com/future/article/...dia-bad-for-you-the-evidence-and-the-unknowns Full disclosure...I only know of sites like Facebook, Twitter, etc. have never participated.
The kids/younger generation that utilizes SM for just that, not 2 way communication as we know it. They aren't going to buy expensive radios nor go thru the trouble of erecting antennas when they have all the communications in their pocket, the majority think that way or at least the ones I have been around. The vast majority of kids/younger adults aren't/wont be interested in Amateur radio but more for the gaming and the instant communication that Smart phones and social media provide thru super fast networks. Enter 5G and Amateur radio is extremely moot to the younger generation. And I completely understand the point. As of late I have been actually hearing alot of younger operators more so then I had when first Licensed in the 90's. On a side note, I had done a demo for my nephews high school science class this year and the funny thing is the majority thought near the same, why go thru all the trouble when smartphones have everything they need to communicate.
http://stratus3d.com/blog/2019/07/18/social-media-is-not-important/ Good points about SM not being important with News articles on the bottom. https://www.businessinsider.com/social-network-ham-radio-2014-5
What facebook can do and it does this very well, is put your product in front of vast amounts of people. Used as a tool within a complete marketing plan can be very beneficial. Within a previous hobby, i played a big roll in using social media as an outreach tool to potential participants of the hobby and we saw a 50% growth of participants over a 12 month period. It was a lot of work though and when i stopped doing it, growth stopped as no one stepped up to fill the gap. This will work on many scales, from the local club to nationally, but for the local club, its about targeting specific local groups on facebook and just putting it out there. If ones club had a mens shed focus, or emcoms or whatever, put on open days and promote them in suitable facebook groups and over time you will pick up members just from having an online presence. Its not about having great debates online, or even discussions because that is nothing but a load of hot air that creates division, it is though all about putting your product in front of as many eyes as possible so people know you are there, are active and open to new people. And in that regard, facebook is a huge benefit.
Nah, just let them sit there with their head down. And at the end, when they get an F, having wasted their money, maybe they'll get it, maybe not.
Was asked for my phone number today for a vet visit. Had to think for a second what the home digits are. Of which the young lady said "You still have a land-line?!" Heck yeah! It's even copper wire all the way to the service. I prefer my phones to work even if the mains power is out for days. No VOIP for me, thank you. We probably don't NEED much of our technology. But it sure is fun and often makes life easier. But I'll likely need my cell-phone more than I'll ever need a ham's radio. As far as social media, it gives me opportunities I wouldn't otherwise have. (At least not as quickly and easily.)
Why social media is important to amateur radio growth Perhaps because it is the death knell for amateur radio?
As much as I hate social media, we Facebook and Twitter, I have to admit the advertising value they hold for promoting our hobby. And to the comments about professors reaching students through SM, at least in Kentucky schools have been utilizing computers and social media in the classroom starting in kindergarten for over a decade now. There's no way to get around it. to add fuel to the "technology" debate, what about you guys with the SDR rigs and the Icon 7300s and the like? That's getting pretty far away from real ham radio isn't it? Larry KG4ZAR