I have taught several beginner's licensing classes. Sometimes students will ask about range. I tell them that if they ever see a radio with a distance range advertised on the package, under no circumstances should they believe the number or purchase the radio. Then I tell the story about hearing an Ohio station (I'm in California) talking to my friend, about 7 miles away. When they finished, I called my nearby friend. He didn't answer, but the Ohio station did, and we had a nice QSO. I later talked to my friend, and he said he had heard my call sign from the Ohio station, but he couldn't hear me. So that evening, on that frequency, my radio was incapable of reaching 7 miles, but capable of reaching over 2000 miles. What range should be advertised on the box of such a radio?