I believe I understand part of your question pertains to if a person can increase your lookup count without your knowledge. The answer was yes because anytime someone looks up your page, it increases your page lookup count. I am just clarifying that it doesn't matter who it is doing the lookup because, the page count result is always the same in both instances. A third party individual can do this using malicious software in different ways. They can either purposely do this with your knowledge, or maliciously without your knowledge. The server records the IP address of the individual conducting the lookup and it's sometimes (not always) possible to determine where the page lookup is originating from. The primary reason why the rule exists is because some users feel that they can increase their lookup count in an automated way using software. They don't think it's a cyber attack because they are only doing it to their own lookup page. They actually think they are doing nothing wrong but this doesn't matter, because it's still "attacking" the website server either way.