I have seen 2 IC-7300 radios for sale at local Hamfests, one went for $900. sold to a local Gent that I know! He is very happy. 2 weeks later at a larger indoor Hamfest I saw one at $850. not sold at 11am. I paid full price almost 2 years ago, $1499.95 and really like my IC-7300. I have Not upgraded the firmware. I am lazy. I know several other Hams that have bought and are using the IC-7300, I think it is the best buy for an HF radio at $1300 or less after rebate. No, it is not as good as my K3, but it is still a very nice radio. I use it more often than the K3 to be very honest.