You can't continually give away the store for free. You say it is a great addition... then you ask what it does to entice people... can't have it both ways. I have no problem with any organization that puts out any type of product and requires membership, fees, or dues to access it on a continuing basis. None of this stuff is free to produce, even the electronic version. People have to be paid. The web sites and apps cost money. If it is a good product, you pay for it. I would be very annoyed as an ARRL member if it was given away for free to everyone on the member's dime. Even if you're a new ham, you're buying into a hobby- you pay your way. The ARRL already has things like LoTW, the ARES program, and their podcasts that are free.