Wow, almost the opposite here with our local radio clubs. It's mostly the "oldsters" who campaign to draw in new hams from local schools, emergency/rescue/fire/police groups, boaters, hikers and anyone they can attract and then they run the training and VE test sessions. Every time someone passes a test and the VE is ready to send in the results, there's a small party and whoever passed gets the free breakfast. Then, the same organizers try best they can to offer "We'll come help you set up an antenna!" assistance to the newcomer. A lot of that "stopped" almost all last year due to COVID restrictions, but it's started up again recently and hopefully will continue without interruption.