I bought my K3 in 2009. At the time it was a top performing rig besting the Big Three (in both RX and TX performance) and costing less money - they way I configured it. I have the 100W PA with 4, 8-pole roofing filters, along with the IF output board, voice keyer, and maybe something else. No second receiver, autotuner, 2M, etc. It's the best rig I have used on CW. Excellent receive, PIN diode keying, just built for that mode. 10 years later, I have been able to upgrade the synth, add a P3 and I still have a top performing rig, even by today's standards. Not a bad return on my investment. It's still the newest rig I own. While 10 years ago, the K3 has huge bang for the buck, the market is a lot tighter today. The new K4 looks interesting, but so does the Yaesu 101D and the Kenwood 890S. 10 years ago, the big 3 were delivering mega buck rigs with mediocre performance. Today, it's a different story. IF I was in the market for a new rig, the choice would be a lot harder than it was 10 years ago. But a major factor that weighs in Elecraft's favor is thier long term support and upgradability. The synth upgrade for my 8 year old K3 was about $200... something like that isn't even available with the big 3. The Elecraft rigs have always been customizable, and being able to buy what you want without the junk you don't need is a plus. I place a lot of value on this support. It's enabled me to keep my 10 year old rig a top performer as the technology has changed. I strongly suspect that 5-8 years from now, you'll be able to go to Elecraft (or a 3rd party) and buy parts and upgrades for the K4. I kinda doubt the same is true with the current Yaesu or Kenwood radios - they will have a new radio to sell you. Sometimes, not introducing a new rig every year is a plus for us consumers. For those who have to have the latest and greatest on their desk, none of this really matters. But it does to me.