gonna go out on a limb here. one of my other hobbies is knives. i like to collect good, functional, usable knives for both outdoors and work. i also happen to live within driving distance of leatherman, gerber, benchmade, and zero tolerance, to name a few. i can go to pretty much any outdoors store around, and pick up one of their units for cheaper than if I go to the factory store (aside from claerance sales.) their reasoning is, they make the most of their sales (hence profits) via the sales they make through their vendor partners. it would not serve them well to undercut the prices that their resellers list their products at, so they only sell at retail. makes me sad sometimes to not be able to get a rarer item from a retailer when the factory store itself has it for 50 bucks more... but how bad do I want it? if i want it bad enough I have no problem coughing up a premium to get it. otherwise i'll wait to get it cheaper.