I work a lot of 2 meter simplex because I'm always running back and forth between my QTH and Chicago. Kinda of prefer simplex operation unless I'm in range of a repeater where I have friends. Here's how calling CQ works for me. When I was a new ham (Might still be considered "new") there was some understandable confusion about the use of CQ on FM, and I asked around a bit. There's two answers- both good. 1. It's completely acceptable to call CQ and use CQ on FM simplex. Those who tell you it's not kosher are confusing repeater etiquette (where an extended call serves no purpose) with simplex operation (where an extended longer call gives you a better chance of making a contact). 2. Since there seems to be a lot of confusion, and sometimes reprimanding, for using "CQ" on a simplex call, I've compromised. On 2 meters (and two meters only) I make a longer call "This is ...... calling.... this is .... calling .... this is....". Usually repeating the call sign three times. And continuing to call as I move on down the road. So using an extended call without the term CQ, has saved me from getting lectures. But the extended call ensures that a ham listening on a scanner might have a better chance of hearing your and getting to his or her radio. THAT scenario has played out many times for me. In fact while driving to W1AW I made a long QSO with a ham who had his 2 meter antenna up over 100 ft- but he heard me on a scanner first. There's lots of hams listening on 2 meters (at least in the areas I drive) and if you call persistently on simplex, you will make contacts. There are probably some areas of the country where simplex activity has fallen so far that there really is nothing out there. But on my routes... you get activity if you work for it. The really fun part of it is... sometimes you're the first person they have heard calling in a long time... so they are always happy to make the contact. Now I've got stations between my QTH and Chicago who listen for me on the weekends which means multiple contacts- and potentially friends That's how it works for me.