Just this morning I clicked through to a news story on Yahoo, when this new message popped up: "Before you continue... Yahoo is part of Oath. Oath and our partners need your consent to access your device and use your data (including location) to understand your interests, and provide and measure personalised ads. Oath will also provide you with personalised ads on partner products. Learn more. Select 'OK' to continue and allow Oath and our partners to use your data, or select 'Manage options' to view your choices." Well Yahoo... I'm sorry, I can't do that. SO, I clicked away from the story and added Yahoo to my list of blocked sites. If you read the message, it simply says "access your device and use your data" in order to "to understand your interests" That sounds rather broad.... and looks to me like an admission that they are building user profiles that are far more intrusive than I care to participate in. Of course they are not the only ones doing this... far from it. BUT with any luck the new European privacy laws will continue to alert us about the big offenders. Too bad we don't have similar laws in the US.